主要的原因很簡單就是政府和企業文化始終焦距在製造加工業,無法進展到軟體和物聯網,沒有一家企業能夠以蘋果為仿效對象,致力於軟硬兼顧的生態系統(ecosystem)的建立。我們就以HTC為例,該公司出產的手機ONE M8和 ONE M9曾經風行一時,奪去不少iPhone和三星Galaxy的光采。一年前筆者即建議:「宏達電必須在行銷和通路勤下功夫,集中推銷M9單一機種,而且避免低價傾銷,不陷入和紅米機種削價血拼的陷阱,如此宏達電可在大陸手機市場有一展身手的機會。」
正如筆者4年前即提出的創意和創新取決於知識和App注入科技產業,「90年代有一些企業管理學者,如James B. Quinn正式將知識和軟體納入經濟模式的考量,他們認為才智(intellect)和創新(innovation)幾乎是當今所有經濟價值、成長和戰術效率的源頭,一個企業的知識系統應該包含:1.可辨認的基礎知識(cognitive knowledge)或為know what;2.高檔的技術(advanced skills)或為know how;3.系統的了解(system understanding)或為know why;4.動機明確的創意(motivated creativity)或為care why;5.綜合有訓練的直覺(intuition)或為perceive how and why。這五種元素構成的所謂知識和創新,呈現於產業界實際的運作狀態而環環相扣,許多個人或企業或許有其中的單項或少數的才能(competence),但是如果無法串聯,便無法構成有市場價值的條件,自然便無法參與競爭。譬如有人具備高檔技術,如軟體程式開發、生化新品研發,但卻無法建立產業系統和了解其運作方式,或者有人具備技術和系統,但動力不夠,沒有韌性,也會無從發揮。當然最新的科技發展,譬如雲端科技和Apple式的App或Amazon零售行銷平台的設立,使得有特殊技術和創意的個體,也可以利用這種平台而大放異彩」。
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